Career
She stepped into the arena in 1990 as a film actress at a very young age, doing the leading role with Shan .This Wonder Girl of Pakistani cinema made her debut into the industry with a big bang!. Her first film "BULANDI" literally took her to new heights and transformed her from a new entrant into a promising superstar overnight. She became a heartthrob for millions of her fans spanning all around the country. “BULANDI?? was a trend-setter by all means since prior to this film the trend and the practice was to make films in Punjabi language. This film was also a blessing in disguise for the cinemagoers as it came as a breath of a fresh air. It proved to be a great box-office and it was widely acclaimed which provided a smooth runway for her to take off. This very first film was selected for the first festival.
Reema’s first movie is also a landmark for the Pakistani film industry itself since Shan and Reema’s pair was the youngest duo ever to play the leading role in the history of Pakistani cinema. Reema is a bi-lingual by birth. She has an equal command over Urdu, Punjabi and English languages.
She maintained her perpetual ascent in the realm of performing arts. Reema dedicated her life for her passion and excelled in all the all branches of visual and performing arts like acting, dancing, modeling, TV, column writing. Finally she turned her attention towards the taxing job of direction and production.
Besides her rocking debut movie , Reema has many big hits on her credit which include :-"Hathi Mera Sathi, Beta, Munda Bigra Jai, Miss Istanbul, Hum Tou Chalay Susral, chahat, insaniyat, hawaain, chor macha sho, Rani Beti Raj Karay Gi, Niki Jai Haan, Jo Dar Gia Who Mar Gia, NNikkah, Koi Tujh Sa Kahan".
She has appeared in over 200 films in which she has proved by all means that she is the best and the top female star of this country mainly due to her distinct style and over-whelming artistic acumen. Majority of her films were a super hit. She is the only artist in Pakistan show biz who has emerged as a role model by winning laurels and awards in all the departments of performing art. She is the first ever most cherished and costliest model who has been a brand Ambassador of the products of very famous multinational companies. she has attained land marks in big screen movies by leaving far behind the female contemporaries. She has rightly claimed appreciation and respect from the cinegoers and television viewers by dint of her versatility, performing prowess, dedication, good behavior, perseverance and wisdom.
Festivals
There is a little practice of sending representatives for festivals to other countries but whenever and wherever the festivals were arranged, Reema was the one towering figure among the galaxy of Pakistani film stars who was the most appropriate choice to represent the her love of life, her pride :Pakistan. She is the only shining star till date who has attended numerous film festivals in various countries of the world where she represented her country. In 1991 she attended Moscow festival where her film "BULANDI" was exhibited.
In 1999 she went to Sri Lanka to officially represent the country where film "Nikkah" was selected from Pakistan . She was tipped for china festival in the year 2000.She participated in the International film Festival in Oslo, the capital of Norway, with her own movie ''Koi Tujh Sa Kahan" was officially selected for exhibition. Its quite an agonizing fact that despite any support from the government, yet she managed to represent Pakistan through her own financial arrangement .Moreover, she has been recently invited to Zimbabwe and Bangkok festivals for her own film "KOI TUJH SA KAHAN". Now this wonder girl of Pakistani filmdom is busy in making another film of an international standard and quality which is widely expected to win CANS Festival in Paris and Oscar award.
She has the honor to act as General Marshall by leading the parade on Pakistan’s Independence Day by holding high Pakistani in New York in 2000. She has to her credit to have attended every important ceremony with regard to Independence Day in Norway in the year 2006. She has always represented her beloved Pakistan with all her sincerity and dedication for the mother land and never lost sight of the cultural, moral and social values of Pakistani society. A wide spread press and TV coverage was given to very such move she made outside the country which casts a very positive impression about Pakistan on the minds of the foreign societies wherever she goes. a few news paper cuttings in this respect are appended as annexure and evidence.
Representation of Pakistan in International Market Platform
She is the first ever artist who performed in global show in New York in the year 2000 where she gave out an adequate Reflection of Pakistani culture. She delivered a speech also in which she expressed her staunch love and allegiance for her country. Her artistic acumen was at sky high pitch which factor won a great applause and appreciation by all present in the auditorium in special and public of USA in general after it was televised .the audience included the most of the kingpins of art form various countries.
In February 2004 she made a maiden visit to India at a time when there was a high tension between Pakistan and India. This historic visit in such troubled times was great gesture and message of peace and brotherhood on her part. She received an unprecedented reception from her audience in such a befitting manner which created a fraternal atmosphere. Every Television channel and the other media gave a wide spread coverage. she acted as a ex-officio ambassador of peace .almost all the newspaper in India were beyond diction in praising her specially with regard to her attitude, dresses and a model of Pakistani culture in all respects. The Indian press put her in parallel to Ashwirya Rai, the top star of Indian screen. The Indian star mentioned above has to her credit the honor of being Miss World. She was offered lucrative roles in Indian films which she turned down. Her suggestion was a joint venture un-prejudicial to the honor and dignity of Pakistan.
In may 2004 she was the first ever celebrity to have represented Pakistan in an award ceremony organized in Atlantic city USA, where she won another feather in her cap to be conferred upon the award of "Good Will Ambassador" .The Chief guests in this International event were the distinguished super stars of Holy Wood which included Sharon Stone and Van Dam john Claude .There were many Indian stars were also present. The award was delivered by the Indian Ambassador in The United Nations amid an ear-shattering round of thunderous applause and a standing ovation.
REEMA is the one and only recipient of this award which has furthered the image of the beloved country Pakistan. In March 2005 the zee cine award ceremony was solemnized in London where Reema gave a joint performance along with Shahrukh Khan and Pretty Zinta-the Indian stars, on stage. After the end of the show Reema delivered a speech emphasizing the need friendship between Pakistan and India. The flags of Pakistan and India were held together for the first time. The performance, Pakistani dresses and well worded speech left a positive imprint on the minds of a conglomerate of the big wigs present in the show. Her demeanor and grace were reflective of the love and loyalty with her country.
Modeling
It’s a prevailing norm in the world of the Multinational companies that they would always choose an artist who commands reverence and repute. They have their own yard stick to evaluate and ascertain the popularity of an artist to become their brand ambassador through that particular standard they have set .Reema , who rules and lives in the hearts of millions all over the world , remained a unanimously selected model for LUX International for a consecutive seven years span from 1992-1999. For the year 2000 and 2001 she was a brand ambassador for Head & Shoulders shampoo- a product of Procter & Gamble a giant in the comity of the Multinational companies. Our ‘Golden Girl’ and ‘Barbie Doll of the East , Reema, is the first ever female ‘Brand Ambassador’ picked up from among the females by the Pepsi Cola , another Internationally known household name in the multinational companies , continuously from the year 2003 to 2006.
Her undeniable charms did not restrict to conglomerates dealing in consumer items, since ‘Warid Telecom’ an International Cellular Communications Giant chose her to perform as a model which is being televised. The LUX signed her in again for a two years long agreement for the years 2007 & 2008 for modeling. This orchestrated chain of honor and pride. Such privileges and honors have never been bestowed upon any other model in Pakistan. This glittering trail of glory and successes speaks volumes about Reema’s unflinching popularity, which is an unmatchable feat for any other female artist in Pakistan.
Television
Reema is a born actress. It’s a very rare feat that the first ever appearance on both the big and mini screen has won her public popularity entailing award of this magnitude. She has this medias touch in her irresistible personality that makes her an instant –‘darling’ of her viewers. She is the only actress till date who, in her maiden appearance in TV serial, “Ad to Ain gay" earned appreciation and gained unparallel popularity the by dint of her close-to-reality acting. She has bagged ‘LUX Public Choice Award’ in her debut on the mini screen.
